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Conversion Rate Specialist

2 tygodni temu


Warszawa, Mazovia, Polska TN Poland Pełny etat

Career Opportunity:

We are seeking a talented Conversion Rate Specialist to play a critical role in enhancing the customer experience on our B2B website.

Main Responsibilities:

  1. Analyse website traffic and user behavior;
  2. Develop well-founded hypotheses to improve the website and landing pages through web analytics, UX, user research, competitive analysis, and consumer psychology;
  3. Apply A/B and multivariate experiments with Adobe Target to prove hypotheses;
  4. Reporting and presenting insights from experiments to your team and the marketing organization;
  5. Monitoring and reporting on key performance metrics, providing actionable insights and recommendations;
  6. Providing analytics support to your team and other stakeholders to make informed decisions on website improvements;

Requirements:

  • Minimum of 3 years of experience in a web analytics / site optimization position;
  • Experience in hypothesis generation through quantitative and qualitative research;
  • Experience in analysing A/B test results and reporting insights and outcome;
  • Experience with A/B testing software such as Adobe Target, Google Optimize, Optimizely etc.;
  • Experience with web analytics tools such as PiwikPRO, Google Analytics (UA and/or GA4), Matomo etc.;
  • Experience with online research tools such as Hotjar, Clarity, Brainsight, Lyssna (Usability Hub), Maze etc.;
  • Results-oriented, takes initiative, positive attitude;
  • Driven, ambitious and enjoys dynamic fast working pace;
  • Self-starter, entrepreneurial thinking, and a team player.