Crm & Retention Manager

3 tygodni temu

Warszawa, Mazovia, Polska MyGwork Pełny etat

This job is part of JTI's effort to create a diverse and inclusive work environment.

Please do not contact the recruiter directly.

At JTI, we celebrate differences, and everyone truly belongs.

46,000 people from all over the world are continuously building their unique success story with us.

83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.


What will your story be?

CRM & Retention Manager Role

The objective of this position is to contribute to the development of digital engagement strategies and their implementation to boost consumer onboarding, engagement, and retention.


The CRM & Retention Manager is responsible for developing and executing consumer retention strategies in collaboration with other departments.

The role involves analyzing customer data to identify trends and accelerate consumer adoption patterns.

The goal is to increase business results and ensure consumer satisfaction.


Responsibilities

  • Contribute to the development of CRM and consumer retention strategies and drive their implementation.
  • CRM retention management based on consumer insights, business objectives, and marketing strategies.
  • Consumer data management with a focus on developing consumer segmentation and targeting.
  • Monitoring and evaluation of the effectiveness and accuracy of new campaigns and preparing reports.
  • Rewards and loyalty program management.
  • Executing retention campaign briefs, objectives, and agency management.
  • Developing and tracking program effectiveness (key performance indicators - KPI).
  • Reporting on program effectiveness to leadership.
  • Collecting data, analyzing customer data, interpreting, and drawing assumptions to be checked on consumers.
  • Recommendations for improving customer experience.
  • Planning and controlling the budget.
  • Collaborating with other internal departments and third parties, digital agencies, web, and software developers.


Requirements

  • University degree in business, marketing, or economics.
  • Knowledge of digital marketing principles.
  • 5 years of professional experience in digital marketing landscape as CRM Manager within an agency or at retail/FMCG.
  • Professional experience in the deployment of CRM strategies, lifecycle campaigns, and retention programs.
  • Proven track record of success in developing and implementing data-driven retention programs.
  • Very good English (both verbal and written).
  • Very good understanding of the digital landscape and project management.
  • Experience with CRM tools (e.g., ACS, CDP, UTM Tool).
  • Strong interpersonal and communication skills.
  • Strong analytical skills with experience in data analysis tools.
  • Good team player and well-organized.


What to Expect

  • Full-time employment contract.
  • Professional onboarding during the first months at JTI.
  • Individual approach to your development plan, including certified trainings organized by both external and internal trainers.
  • Opportunity to work in an open atmosphere in a modern office in a group of team-players.
  • Attractive package of benefits, including company car, private healthcare, sport-card, life insurance, pension plan (when you are here, check our cafeteria system).
  • Work in a 50/50 hybrid system model.

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