Programmatic Advertising Lead
5 dni temu
Company Overview:
LoopMe is a leader in innovative advertising technology solutions, helping brands and publishers connect with their audiences through cutting-edge programmatic platforms and data-driven insights.
We're seeking a dynamic Technical Product Manager to drive the development of scalable, impactful ad tech products that power our growth and innovation.
Role Overview:
As a Technical Product Manager, you will bridge the gap between the commercial roadmap, business goals, customer needs, and technical engineering execution. You'll work closely with engineers, data scientists, internal and external stakeholders to build high-performing solutions to support our demand side platform (DSP).
Key Responsibilities:
- Define and prioritize the product roadmap for the demand side platform, ensuring timely delivery in line with roadmap expectations and quality.
- Collaborate with engineers to design scalable systems, optimize OpenRTB performance, and integrate identity resolution solutions.
- Use analytics and user data to inform product iterations, drive monetization strategies, and improve ad targeting capabilities.
- Communicate roadmap delivery milestones and roadmap updates to executives, sales, and marketing teams, ensuring alignment on goals and deliverables.
- Stay ahead of industry trends such as privacy regulations, cookie deprecation, and advancements in contextual targeting and AI-driven solutions.
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