Lead Generation Specialist
7 dni temu
We're looking for an experienced hands-on Paid Media Specialist to join our team responsible for building and delivering our lead generation strategy.
This role involves the day-to-day paid media operations, campaign optimization, and delivery. The successful candidate will also co-create the lead generation strategy and deliver it against performance targets, timelines, and overall product marketing strategy.
About the Company:
We are an ad-tech company based in Kraków, Poland. We provide innovative software for effective online advertising.
Our Team:
We are a highly intelligent organization where your voice is heard. Each of us is an expert eager to learn from you.
You will work closely with the Business Intelligence, Creative Marketing, and Sales teams, as well as our SEO Manager. You will report directly to the Head of Digital and indirectly to the CMO.
Key Responsibilities:
- Setup and daily management of lead generation advertising campaigns.
- Campaign and creatives optimization against performance targets.
- Periodic performance reporting and automated report maintenance.
- Conversion data management – maintenance of automatic imports, troubleshooting, and process improvements.
- Co-creating and execution of media buying and lead generation strategies.
- Cooperation with Creative Marketing team to deliver campaign creatives and landing pages.
- Cooperation with Product Marketing teams to leverage and highlight products' key selling points in advertising communications.
- Cooperation with Business Intelligence team to deliver efficient reporting and insights.
- Cooperation with Sales teams to verify lead quality and optimize acquisition strategy to deliver value.
Requirements:
- Minimum 3 years of experience managing paid search/paid social B2B lead generation campaigns (agency or in-house).
- Experience in managing annual budgets exceeding $300k USD.
- Excellent knowledge of Google Ads (+ Google Ads Editor); LinkedIn Ads; Microsoft Excel.
- Practical experience in following areas is a plus: Asana; PowerBI/Looker; Hubspot; Microsoft 365; Google Search Console; Ahrefs/Semrush; Meta Ads; Reddit Ads; X.com Ads; Bing Ads; TikTok Ads; Automation tools (IFTTT, automate.io).
- Minimum C1 English.
Benefits:
- Total compensation package comprised of base salary and bonus.
- Training budget and pool of training days.
- Online training platform.
- Private healthcare.
- Life insurance.
- Sport card.
- Game room.
- Birthday day off + up to 6 days for training purposes.
- NAIS benefit cafeteria.
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