Retail GTM Manager

Job Summary

• The Retail GTM Manager is responsible for defining and executing Xiaomi's retail go-to-market strategy for smartphones, AIoT, and ecosystem products across Poland and the Central & Eastern Europe (CEE) markets.
• This role drives new product launch readiness, retail sales performance, channel planning, pricing and inventory management, and ensures alignment between HQ strategy and local retail execution.
• The ideal candidate has strong market insight, hands-on experience in consumer electronics retail, and a solid understanding of offline & online retail channel operations.

Key Responsibilities

GTM Planning & Execution

• Build and execute Xiaomi's retail go-to-market plans for new products across Poland and CEE countries.
• Coordinate new product launch activities, ensuring full readiness across sales, retail, and marketing.
• Localize HQ GTM strategies and adapt them to the Polish retail ecosystem.

Retail & Channel Management

• Manage key retail partners (operators, distributors, national chains, Mi Stores, e-commerce partners).
• Work closely with local retail teams to ensure strong sell-in and sell-out performance.
• Drive store listing, shelf share, visibility, and product availability improvements.

Business & Sales Planning

• Develop quarterly and annual retail business plans, covering volume, revenue, and margin targets.
• Manage the retail PSI (Purchase–Sales–Inventory) process to maintain healthy stock and price stability.
• Monitor sell-out trends, channel performance, and optimize product allocation.

Market Insight & Competition Analysis

• Collect and analyze GfK/Canalys data and competitor pricing/promotion information.
• Provide actionable insights to support product and pricing strategy decisions.
• Identify growth opportunities within the Polish and CEE retail landscape.

Cross-Functional Collaboration

• Coordinate with Product, Marketing, Finance, Supply Chain, and Country Sales teams.
• Support retail marketing campaigns, POS material deployment, and in-store activities.
• Ensure alignment between local retail execution and Xiaomi global retail standards.

Performance Tracking & Optimization

• Track product sell-through, market share, retail coverage, and ROI of retail activations.
• Propose corrective actions to improve sales and profitability.
• Report key insights and KPI progress to CEE Retail leadership and HQ teams.

Key Performance Indicators (KPIs)

• Retail sell-out growth (Volume / Revenue / Market Share)
• PSI accuracy & inventory turnover
• Retail execution compliance (% of stores meeting plan)
• Time-to-market for new product launches
• Profit margin and pricing stability
• Retail campaign ROI and activation coverage

Qualifications & Requirements

Education & Experience

• Bachelor's degree or above in Marketing, Business Administration, Economics, or related fields.
• Minimum 3–5 years of experience in retail GTM, sales, or product marketing within consumer electronics (telecom or smart devices preferred).
• Proven experience working with retail partners (e.g., MediaMarkt, RTV Euro AGD, operators such as Orange, Play, Plus, T-Mobile).
• Strong knowledge of the Polish and CEE retail ecosystem and distribution structure.

Skills & Competencies

• Solid analytical and data-driven decision-making skills (familiar with GfK, Canalys, etc.).
• Excellent project management and cross-functional coordination skills.
• Strategic thinking combined with hands-on execution ability.
• Fluent in English and Polish (Mandarin is a plus).
• Proficiency in Excel, PowerPoint, and data reporting tools.
• Proactive, result-oriented, resilient, and comfortable with a fast-paced, multinational environment.

Preferred Attributes

• Experience with new product launch (0-to-1 GTM) in retail.
• Knowledge of AIoT / smart home product categories.
• Familiarity with CEE regional operations and multi-country coordination.
• Strong negotiation and stakeholder management skills.
• Passion for consumer electronics and technology innovation.