Retail Marketing Manager
22 godzin temu
**WHAT IS THE ROLE
Licensing Retail & Marketing Manager will be responsible for the management of major Polish retail accounts across all licensed categories including; Hardlines, Softlines, Food & Beverages, Health & Beauty and Publishing. Working closely with the Consumer Products Category teams, Licensors and Licensing partners to look after good presence of IPs at retail (both online and offline).
Acting as a representative for licensees branded products for Polish retail landscape and driving business growth by supporting licensees in securing products listings.
Prepare regular sales presentations, pitch customized retail and marketing programs to retailers, educate retailers and buyers about ELC Brands partners priority properties
Establish relationships with retailers in order to grow ELC Brands licensors presence throughout the specialty retail channel
Develop and implement e-commerce retail strategy with focus on Allegro and Amazon cross-category products activations performance
Drive and execute retail and marketing strategy for DRT partnerships like LPP, PEPCO, SMYK.
Driving and coordinating in-store and e-commerce activations for licensees branded products from variety of suppliers, making sure activations are focused on property and with main objective to support sales with measurable revenue increase
Work with annual retail and marketing budget, planning ahead and delivering best in class retail activations
Negotiate Direct To Retail licensing deals with strategic retail partners
Keep team apprised of trends in retail, marketing, social media, fashion and culture
Stay current on competitive programs in the marketplace
Being involved in strategic account planning as well as having operational responsibilities across all levels of the business.
WHAT SKILLS DO YOU NEED
2-3 years of experience in sales, trade or retail department,
Advance knowledge of Polish retail landscape, strong connections with buyers
Knowledge of trade / retail marketing tools and landscape
Knowledge of e-commerce tools and landscape
Strong sales and negotiation skills
Good presentation skills
Proactivity, motivation and can-do attitude
Proficiency in English written and spoken
MS Office (Excel, PPT) proficiency
Experience in licensing, consumer goods, retailers or brand management industry is an asset
Knowledge of mailing systems and graphic programs, creative visualizations is an asset
WHAT ARE OUR BENEFITS
Attractive salary
Contract of employment in one of the biggest international licensing agencies
Working with different projects and licensed products from various sectors for the biggest well - known brands
Interesting and challenging job in international structures
Possibility of professional development
Young and helpful international team of professionals
Beautiful office at prestige location in a canter of Warsaw
Medical Insurance**
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