Head of Marketing CEE&I

2 tygodni temu

Warszawa, Mazovia, Polska Baxter Healthcare Pełny etat

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Head of Marketing CEE&I

The main responsibility of this role will be to develop and execute short-term and long-term marketing strategies for the CEE&I cluster, across all product groups. The senior Marketing Manager will integrate marketing teams from all sub-clusters and business areas, pushing for synergies and marketing excellence driving business growth across geographies. The role will also be responsible for mentorship and improving marketing competencies in all teams by sharing knowledge and building networks and project teams. The person in this role will sit in the CEEI leadership team and will report directly to the General Manager of the CEEI Cluster

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Responsible for building (in close collaboration with Cluster Heads and Business Unit Heads) short and long-term marketing strategies for all product lines and across the cluster.
  • Work closely with all marketing teams across the cluster to build a common vision and best practice-sharing approach.
  • Overlook the execution of marketing plans (coordinate the localization and execution of the marketing strategy in individual countries in close collaboration with Product Managers and appropriate functions (in-country marketing activities include physical events and digital campaigns)
  • Analyze and report on the performance and efficiency of the marketing campaigns.
  • Support, together with Commercial Leaders, main distributors regarding marketing strategies and tactics.
  • Develop and harmonize the approach to product training for commercial teams in cooperation with the medical department and team leaders.
  • Work closely with all Product Managers across the CEEI cluster, help them to develop their marketing skills, and help their direct supervisors to assess development needs and prepare development programs.
  • Effectively collaborate with the sales team and cross-functional collaborators for agreement of strategies to internal customers and ensure strong implementation of designed strategies.
  • Help to develop strong relationships with KOLs and key accounts to maintain professional working relationships with key partners and decision-makers.
  • Advise on competitive products and services to contribute to strategies for defending and growing market penetration.

What are we looking for?

Education:

  • Master's degree in Marketing, Business, and Health Sciences (MBA in Sales and Marketing is a plus)

Experience:

  • Pharmaceutical/medical devices brand management experience of at least 5 years
  • Solid understanding of the pharmaceutical development process and healthcare system, as well as a detailed understanding of marketing business processes, markets and stakeholders, and competitive dynamics
  • Exposure to leading Key Accounts / partnering for Key Opinion Leaders
  • Demonstrated project management experience
  • Experience in leading new launches
  • Proven track record working in global and/or regional environments preferred.

Skills:

  • Excellent Communication Skills
  • Ability to work independently to implement strategic and tactical plans under timelines.
  • Quality mentality.
  • Demonstrates creativity, innovation and drive for results.
  • Ability to influence, lead, and work with cross-functional teams.
  • Analytical skills and good Financial Competence.
  • Ability to meet deadlines and complete projects within budget
  • Project management and prioritization skills
  • Strategic thinking, Problem-solving and decision-making skills
  • Planning and organizing skills for short-term and long-term ;
  • Demonstrated ability to prioritize and complete tasks in a dynamic environment.
  • Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment.
  • Able to lead and prioritize multiple sophisticated projects with proven time management skills.
  • Proficient in Microsoft Office applications including Word, Excel, and PowerPoint.
  • Proficient and fluent in English (spoken and written).
  • Driving license and driving experience.
  • Travel may be required (approx. 25%).

WE OFFER:

  • Probation period of 6 months and then for an indefinite period.
  • Competitive salary, annual bonuses, and recognition award program.
  • A workplace environment that is based on our values: collaboration, speed, courage, and simplicity.
  • Possibilities for development on a personal and professional level in one of the top global MedTech companies.
  • Package of benefits including Private medical care (Lux Med), Life Insurance, and Multisport card.
  • Bax4U - cafeteria/lunch cards (300 PLN monthly).
  • PPE program with very attractive conditions available for each employee after 3 months.
  • Fully covered language courses (English or other languages according to business needs).
  • Co-financing of holidays and an additional 2 days off from work annually.
  • Additional extra day for birthday.
  • Employee Stock Purchase Plan.
  • Warsaw office location - Powiśle

Baxter is committed to supporting the need for flexibility in the workplace. We do so through our flexible workplace policy which includes 3 days a week onsite. This policy provides the benefits of connecting and collaborating in person in support of our Mission.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request an accommodation.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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