Chapter Lead

2 tygodni temu

Kraków, Lesser Poland Heineken Pełny etat
This role is part of the Global Digital & Technology department of HEINEKEN International and is located in Krakow.

Join our vibrant and growing team as a Chapter Lead Business Analyst at HEINEKEN, where we're on a digital transformation journey to become the best-connected brewer, aligning with our EVERGREEN 2025 strategy.

We're evolving to be more customer and consumer-centric, and your role is a pivotal opportunity to make a significant impact in achieving that goal.

Be part of the transformation and contribute to our exciting journey toward excellence

Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-)


As a Chapter Lead Business Analyst, you immerse yourself in a collaborative Agile squad alongside a Chapter Lead Architecture, Product Owners, Tech Leads and DevOps teams.

Your impact will extend beyond our largest operating companies, as you contribute to an expansive roadmap, accelerating deployments, standardizing both technical and business perspectives, and reducing total cost of ownership.

The Chapter Lead Business Analyst, with the team of Business Analysts, is the group of professionals who contribute to the work of delivering a potentially releasable increment of the product at the end of each sprint.

Product Teams are structured and empowered by the organization to organize and manage their own work. The resulting synergy optimizes the Product Team's overall efficiency and effectiveness.


The Chapter Lead Business Analyst supports the Tribe Management Team with a team of BAs in translating product needs and requirements into deliverable units of work— Epics / Features / Stories.

The Chapter Lead Business Analyst will work with the Tech Leads / DevOps teams to ensure the end-product meets business requirements.


Your responsibilities would include:
- work user-centric and value stream (use case / e2e journey) oriented
- guide and develop Business Analysts in the Heineken MarTech team, who actively participate in Dev teams and who also work with Business Analysts of Dev teams (insourced and outsourced)
- be responsible, with your BAs, for experience design to business mapping, by understanding and assessing business needs, use cases, requirements, etc as input for the DevOps teams

- supporting the Product Owners to facilitate the gathering, definition, and prioritization of requirements with key stakeholders

- working with the Product Owners / Product Architects to understand, elicit, analyse, document and communicating program and platform / application requirements

- supporting the Product Owners to breakdown, decomposing to right granular level for our modular architecture and describing business needs into Stories.

- supporting the Product Owners to define and own the value definition of Stories

- translating business requirements into technical requirements, for DevOps teams

- supporting the Product Owners to translate business needs into product backlogs, user stories, detailed business requirements documents and use cases

- completing the user stories with Acceptance Criteria

- be involved in Business Architecture (processes, use cases, etc) strategy

- ensuring consistency of the overall solution from a business standpoint (e2e)

- ensuring cohesions between touchpoints from process perspective (omnichannel)

- ensuring seamless data flows for enhanced journeys and identifying opportunities for process and technology improvements that have direct business impact

- be involved in Value Measurement activities and ensure decisions are backed by data
- ensuring HEINEKEN standards and best practices are adhered by (e.g. Quality, Compliance, etc)
- providing discipline, rigor and technical skills to the requirements definition and validation
- managing the quality of the solution and business / technical debt, with the Tech Leads
- provide best practices on user stories refinement and business process modelling
- support User Acceptance Testing (UAT) and System Integration Testing (SIT)
- act as a liaison between business stakeholders and technical team
- resource allocation as part of MarTech strategy
- identify and improve Business Analysis practices.

You will work daily – in strong distributed and async manner – with:

  • your team of Business Analysts (insourced / outsourced)
- chapter Lead Architect of MarTech Team on technology / process approach
- other teams Chapter Leads Business Analysis on related topics and dependencies
- report into MarTech Technology Director.

You are a good candidate if you:

  • have a Bachelor / Master's degree
- relevant knowledge of Agile/SCRUM and DevOps

  • Omnichannel Consumer Experience track record
- good knowledge of processes and functionalities (e.g. consumer data storage, governance and activation, marketing automation, consent management, consumer identity and access management, etc.)
- at least 5-10 years of relevant (global) experience in similar roles, where you have gained hands-on and strategic experience for above mentioned process areas
- are result-oriented, analytical, proactive and a strong team player
- can communicate concisely and balance detail tailored to the audience
- proven ability to quickly adapt to changing needs, in a global dynamic environment
- proven ability to influence stakeholders for good outcomes (collaboration / negotiation)
- have change management experience, specifically around business process harmonization
- can work with OpCo stakeholders through transition path alignment and hold your ground
- excellent oral and written command of English.

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