![adidas](https://www.energyjobline.com/sites/default/files/styles/squared_logo/public/job-logo/get-logo.php__411.png?itok=qTDcZJvk)
Director Brand Communications East Europe
2 tygodni temu
Purpose & Overall Relevance for the Organisation:
Create, drive and execute the respective Zone East Europe brand communication and publishing strategy, campaigns and activations for all integrated marketing activities in alignment with the Europe brand strategy in order to build the brand, the categories and to increase sales.
Drive brand advocacy and momentum by connecting fans of the brand with the content and experiences they are passionate about.
Key Responsibilities:
- Create communication plans for the brand across all communication channels based on European guidelines (Brand campaigns, PR, Digital, Events, Partner publishing, membership, Media)
- Adapt the strategy to the countries within the zone/region which includes Poland, Czech Republic, Slovakia, Hungary and the Baltics.
- Own the Brand Communications budget for the region, from the spending plans to the forecasting accuracy, looking for cost maximization and high impact in the market
- Work closely with Omnichannel activation, Sports marketing, Go-to-Market, and Digital teams for a holistic and connected marketing approach
- Lead the relationship building with agencies to ensure one connected approach, strategy and execution
- Leverage the big local moments and content localization when relevant
- Ensure proper communication internally of upcoming plans to internal stakeholders and senior leadership teams, as well as after action reviews of our communication initiatives
- Responsible for ensuring that all tactical brand marketing activities meet brand standards, KPIs, budget targets and timelines
- Support the European functions in coordinating and consolidating plans and executions
- Present inspiring brand updates in all employee meetings and zone updates
- Take part in leadership building journeys provided to the extended leadership teams and take down to the teams while leading by example
- Lead a team of ~15 people: Providing vision and strategic direction
- Build high performing teams and develop talents, ensuring the next generation of leaders while fostering company culture and values
- Drive out-of-the-box thinking, entrepreneurship mindset and new ideas
Key Relationships:
- European Business Units (Categories)
- Marketing functions: Sports Marketing, Omnichannel activation, Go-to-Market
- Partner functions: Legal, Finance, HR
- Media, Activation and PR agencies
KPIs:
- Brand Health KPIs (Consumer journey, Share of search)
- Market Share
- Budget accuracy
- Employee listening surveys
Knowledge, Skill Set and Competencies:
- Progressive experience in brand marketing
- Leading and managing diverse teams
- Strong interpersonal, influencing skills (e.g., relationship management, facilitation)
- Strong presentation and communication skills
- Strategic thinking and proven strategy building
- Agility and flexibility, being able to adapt to changing circumstances
Requisite Education and Experience / Minimum Qualifications:
- Long standing experience in the marketing field, ideally but not limited to the Polish Market
- Proven team management success
- Fluent in English (writing and verbal)
- Fluent in Polish (writing and verbal) a plus
- Ability to travel 25% of the time
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
#J-18808-Ljbffr-
Director Brand Communications East Europe
2 tygodni temu
Warszawa, Mazovia, Polska adidas Pełny etatPurpose & Overall Relevance for the Organisation:Create, drive and execute the respective Zone East Europe brand communication and publishing strategy, campaigns and activations for all integrated marketing activities in alignment with the Europe brand strategy in order to build the brand, the categories and to increase sales.Drive brand advocacy and...
-
Director Brand Communications East Europe
2 tygodni temu
Warszawa, Mazovia, Polska adidas Pełny etatPurpose & Overall Relevance for the Organisation:Create, drive and execute the respective Zone East Europe brand communication and publishing strategy, campaigns and activations for all integrated marketing activities in alignment with the Europe brand strategy in order to build the brand, the categories and to increase sales.Drive brand advocacy and...
-
Director, Stills Operations – East Zone
2 tygodni temu
Warszawa, Mazovia, Polska Coca-Cola HBC Pełny etatOur brands are available to consumers in more than 200 countries & territories.Theyare brought to our consumers through anetwork of independent,Company-owned, or controlled bottlingpartners, as well asdistribution partners who manufacture, distribute, and sells finished branded beverages to customers.Poland is one of the largest, most important Coca-Cola...
-
Central and Eastern Europe Director
2 tygodni temu
Warszawa, Mazovia, Polska IE Business School Pełny etatOverview Central and Eastern Europe Recruitment & Business Development Team We are looking for a Director for the Central and Eastern Europe office to represent and contribute to the overall promotion of IE and its respective schools. The region comprises the following countries: Poland, Hungary, Romania, Bulgaria, Czech Republic, Lithuania,...
-
Finance Director East Europe
2 tygodni temu
Warszawa, Mazovia, Polska Triumph International Pełny etatTriumph is one of the world's largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph and sloggi. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori...
-
Global Communications Director
2 tygodni temu
Warszawa, Mazovia, Polska Techland S.A. Pełny etatTechland is looking for an experienced, knowledgeable and people-oriented Global Communications Lead / Director. This person will be defining all communications efforts for our games & other products based on our IP, as well as manage PR, Influencer Relations & Community teams.Techland is one of the biggest and best-known Polish game developers with studios...
-
Director Public Affairs, North Eastern Europe Cluster
2 tygodni temu
Warszawa, Mazovia, Polska Gilead Sciences, Inc. Pełny etatDirector Public Affairs, North Eastern Europe Cluster Director Public Affairs, North Eastern Europe Cluster Poland - Warsaw Public Affairs/Communications Regular Job DescriptionAt Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly...
-
Human Resources Manager- Europe
2 tygodni temu
Warszawa, Mazovia, Polska Anzaa Consultants Pełny etatOur client a leading Consumer multinational looking to hire a HR Manager for their Europe business.You'll partner with the Europe business to ensure effective planning and execution of HumanCapital Management initiatives and be a SPOC for any HR service requests for the Europe Team.Lead the Talent Development Agenda across Europe , including Development...
-
Commercial Operations Director East Europe
2 tygodni temu
Warszawa, Mazovia, Polska Bacardi-Martini Pełny etatThis role is set to lead commercial business development & transformation and while based in Headquarter office in Warsaw, a significant percentage of your time will be interacting with commercial Primos, salesforce & wholesale's commercial teams. As a result, you can expect to be travelling to stay connected to all stakeholders.WITH OUR CONSUMER & CUSTOMER...
-
Communications Officer at the College of Europe in Natolin
2 tygodni temu
Warszawa, Mazovia, Polska The College of Europe Pełny etatCommunications Officer at the College of Europe in Natolin (Warsaw) The College of Europe in Natolin is seeking applications for the position of a Communications Officer with a starting date around 21 August 2023. About the position: As a Communications and Recruitment Team Member you will play a vital role in our communication, events and student...
-
Director Public Affairs, North Eastern Europe Cluster
2 tygodni temu
Warszawa, Mazovia, Polska Gilead Sciences Poland Sp. z o.o. Pełny etatDescriptionGilead Sciences, Inc. is a research-based biopharmaceutical company focusing on developing innovative medicines for critical medical needs globally. The company's areas of expertise include HIV/AIDS, liver diseases, cancer, and inflammation. With a strong global presence, particularly in North Eastern Europe, Gilead aims to enhance patient care...
-
Learning & Development Manager Cluster Europe East
2 tygodni temu
Warszawa, Mazovia, Polska Essity Pełny etatLearning & Development Manager Cluster Europe East About the role The Learning and Development (L&D) Manager is responsible for the end to end delivery of L&D programs and initiatives in Cluster East Europe (Poland, Czechia, Slovakia, Hungary, Romania, Ukraine, Croatia, Greece, Turkey). You will be member of our cluster HR team as well as member of...
-
Director Public Affairs, North Eastern Europe Cluster
4 tygodni temu
Warszawa, Mazovia, Polska Gilead Sciences, Inc. Pełny etatFor Current Gilead Employees and Contractors:Please log onto your Internal Career Site $) to apply for this job.At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access...
-
Director Public Affairs, North Eastern Europe Cluster
2 tygodni temu
Warszawa, Mazovia, Polska Gilead Sciences, Inc. Pełny etatFor Current Gilead Employees and Contractors:Please log onto your Internal Career Site $) to apply for this job.At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access...
-
Director Public Affairs, North Eastern Europe Cluster
4 tygodni temu
Warszawa, Mazovia, Polska Gilead Sciences, Inc. Pełny etatFor Current Gilead Employees and Contractors:Please log onto your Internal Career Site $) to apply for this job.At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access...
-
Junior Brand
2 tygodni temu
Warszawa, Mazovia, Polska Kenvue Pełny etatJunior Brand & Shopper Manager W Description Kenvue is currently recruiting for: Junior Brand & Shopper Manager This position reports into Brand & Shopper Activation Lead and is based in Warsaw. This is maternity leave cover role with prospect of ongoing cooperation. Who we are: At Kenvue, we realize the extraordinary power of everyday care....
-
Merchandising Specialist Wholesale East
2 tygodni temu
Warszawa, Mazovia, Polska Triumph International Pełny etatBrand Vacancy title Merchandising Specialist Wholesale East & Global Export Ref 20583 Function Sales Europe City Warsaw Salary Competitive Closing date 30/06/2024 Description Triumph Group joins the ranks of global leaders in the lingerie sector, with a multi-facetted product palette that is sold in more than 80 countries, from Norway to Morocco and from...
-
Product Marketing Executive
2 tygodni temu
Warszawa, Mazovia, Polska Estée Lauder - Brand Pełny etatProduct Marketing Executive The position is responsible for product marketing and act like a product expert for the Brands. The main responsibilities are to support managing the product portfolio per channel, retailer, door type through forecasting and setting the prices with close cooperation with Product Manager. Product Executive knows every single SKU in...
-
Director of Marketing
2 tygodni temu
Warszawa, Mazovia, Polska Marriott International Pełny etatJOB SUMMARY Sheraton Grand Warsaw seeks a dynamic, creative and innovative marketing professional to drive the integrated strategies designed to position the hotel and brand competitively with a strong focus on demand generation, brand-strong guest experiences and creative engagement that drives both local and international loyalty. The Director of...
-
Brand Manager
2 tygodni temu
Warszawa, Mazovia, Polska Unilever Brazil Pełny etatJOB PURPOSEThe DEO Brand Manager will focus on overseeing the iconic Axe brand, a key player within Unilever's Personal Care Business (including Dove, Rexona, AXE, Dove Men+Care), with a primary business area in Poland. This role offers the opportunity to lead dynamic marketing projects, collaborating with local teams and the East Europe PC Business Unit,...