Manager Digital Sales Strategic Accounts
5 miesięcy temu
Purpose & Overall Relevance for the Organization:
Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts, seeking to optimize our brands representation, consumer experience and ultimately growing net sales & market share Act as the digital expert of your respective key accounts, adapting our digital approach to win the consumer online across your account’s digital touchpoints – inc. webshops & appsRole & Responsibilities:
Responsible for driving product sell-through across all URLs of retailer digital webshop(s) and apps Working with the Senior Manager DPC to develop an account Digital Joint Business Plan (JBP) Together with Senior Manager DPC, prioritize key digital acceleration initiatives to achieve JBP targets Working with Channel head and Senior Manager DPC to negotiate a Key Account Plan and Digital Joint Business Plan (JBP) with respective customers if requested Analyze and monitor consumer and seasonal demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment content & availability Lead development of optimal cross category online assortment in close collaboration with DPC, the Key Account Team and Account Team Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc. Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account’s digital team Collaborate with brand and omnichannel teams to drive relevant digital marketing content – both for online & social Enhance the visibility of the adidas brands across your account, tailoring to maximize impact based on the respective specific consumer journey In partnership with Senior Manager DPC, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account Regularly inputting feedback specific to your account into the Europe DPC team to help drive best-practice & consistency in our approach across Europe Apply effective communication methods to senior management and stakeholders at a cluster level, in showing expertise across key digital metrics Showcase expertise in key internal & external environments (e.g. Sell-ins, Account meetings, Sales Director meetings, Sales & Marketing meetings etc.)Key Relationships:
Defined winning Retail Partners (Specialty accounts) East Europe DPC structures East Europe Sales Teams East Europe Sales Operations East Europe Omnichannel Departments East Europe Brand Activation Departments East Europe GTM managersKPIs:
adidas E-commerce sales results of defined Digital Partners from the Strategic Account portfolio Our brands’ qualitative share in the offer of defined Digital Partners Our brands’ share in “on site” communication within defined Digital Partners Data and analysis requested by Sales and Marketing departments covered in % Implementation & support for DPC projects, processes & initiativesKnowledge, Skills and Abilities :
Proven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing Communication Natural passion for social media, digital advertising and new technologies Ability to work in virtual teams High analytical skills for strategy development, business planning, decision planning Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling) Mental flexibility, initiative and determination, results oriented Fluent English is a must [written and spoken]Requisite Education and Experience / Minimum Qualifications:
University degree, preferably in Business, Digital Marketing, Statistics or Quantitative research Functional: > 2 years’ e-commerce experience (experience in sales, marketing and / or consulting area) Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG Exposure: sports/fashion/consumer goods Understandig of e-commerce and digital performance KPIs plus and fluency in Google Analytics (or alike tool) is a must Proficiency in Advanced Excel, Power Point and Outlook is required-
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