Category Commercial Manager

6 dni temu

Warszawa, Mazovia, Polska Kraft Heinz Pełny etat

What's on the Menu:

We are looking for a Category Commercial Manager to join the Category team and manage the annual plan and promo calendar of tomato products & hot sauces category.

Key ingredients:

  1. Profitable Delivery of the annual plan through sales:
    Set sales priorities & promo calendar, manage category risks and opportunities.
    Work with sales (challenge, provide input & support) on bottom-up planning of customer; 4-12 months volume forecast responsibility.
    Financial KPI tracking to deliver both topline and bottom line.
    Manage volume calls, understand performance drivers and work with sales to address business needs.
  2. Delivery of Commercial Plan:
    Owner of non-promo based trade strategy & mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.
    Manage sales and marketing budgets.
    Work closely with Marketing and build the commercial plan for NPD; generate customer tailored insights.
  3. Retailer Strategy:
    Strategy development, distribution targets.
    Negotiations per KA counterparts; recommendations for assortment, tailormade activities, promo slots etc.
    Set out external customer rationale (Selling Story) for product distribution, promo strategy & activation calendar.
    Ensure strategy deployment for the price, promo and assortment positioning.
    Analysis on categories' sales rates, customer's demand.
    Develop sales indicators (turnover and profit).

Key Outputs:

  1. Internal alignment with sales.
  2. Forecast validation – 4 months up to 1 year commercial plan.
  3. Retail channel pricing execution per customer.
  4. Innovation: define distribution strategy and customer target setting.
  5. Promotional calendar, quarterly promo approvals by customer.
  6. AOP P&L delivery.
  7. Alignment of channel strategy with sales and supply chain.

Recipe for Success: Apply if it sounds like you

  • University degree.
  • At least 5 years' work experience in marketing & sales related fields.
  • Very good communication skills (both direct face-to-face and cooperating at distance).
  • Proactive and positive attitude, ability to work in dynamic and changing environment.
  • Numerical capabilities and cross-functional business awareness.
  • Analytical and project management skills – ability to manage multiple projects at the same time.
  • Fluent English and Polish.
  • MS Office literacy.
  • Diverse experience between marketing, trade marketing, sales and finance is an advantage.
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