Product Marketing Leader for Global Automation and Communication

1 tydzień temu

Kraków, Lesser Poland HITACHI ENERGY LTD Pełny etat

Job Description

Product Marketing Leader, Global Automation and Communication | Hitachi Energy Grid Automation

At Hitachi Energy, we are advancing a sustainable energy future for all. We believe that electricity will be the backbone of our carbon-neutral future. In order to increase electrification across the world's industrial, commercial and residential sectors, we must achieve unprecedented levels of sustainability, grid reliability and power quality.

Hitachi Energy's Grid Automation (GA) business unit is seeking a global product marketing leader for its Global Product Group (GPG), Automation & Communications (AC). The Automation & Communications GPG celebrates global leadership with its extensive portfolio of products, systems, and services for substation and distribution automation, as well as mission critical communications, addressing electric utilities and industrial and transportation customers operating electrical networks. Our solutions unite deep domain knowledge and innovative technologies that help customers around the globe optimize the critical systems that power, move and connect us.

Key Responsibilities

  • Build relationships with cross-functional product leadership to drive interlock and alignment with the marketing and communications organization.
  • Develop and recommend product positioning and promotional strategies to produce the highest possible long-term market share.
  • Partner with Marketing and Communications – at the BU and corporate level – to deploy marketing and communications activities to achieve growth targets globally.
  • Responsible for completing the portfolio's documentation library to support internal and external promotion and content creation. This includes, but is not limited to: product messaging/positioning/value props; customer personas; competitive benchmarking and insights.
  • Responsible to build and lead the creation of, as well as to support the maintenance of, portfolio content in support of sales, marketing and communications: website, MarCom materials, core customer references; and sales enablement fundamentals.
  • Lead the product launch strategy for the entire portfolio, ensuring to optimize resources internally, and maximize impact externally.
  • Ensure AC GPG marketing and communications execution meets the highest quality of standards by driving consistency in messaging, and building optimal opportunities for positioning the portfolio.
  • Maintain a pulse of the market by reviewing research produced internally, as well as monitoring externally, to ensure proper adjustments are made to the marketing strategy to meet changing market and competitive conditions.
  • Responsible for ensuring the AC GPG garners resourcing required to meet marketing and communications objectives.
  • Lead the continuous evaluation of marketing and communications investments to fine tune the marketing mix, portfolio messaging, and positioning and take corrective action when necessary.
  • Support the inclusion of the AC GPG in cross-functional and cross-BU conversation to ensure long-term potential of participation and representation in new market segments.

Requirements

  • Bachelor's degree in engineering, marketing, communications, or business and 10-12 years experience in product management or marketing. Strong technical acumen, with knowledge of industrial automation and communications required.
  • Exceptional executive-level writing and presentation skills. Ability to analyze and interpret scientific and technical journals, financial reports, and legal documents.
  • Experience in analyzing marketing and sales data and using metrics extensively to evaluate, demonstrate, and support decision-making. Hands-on experience with Salesforce.com, Adobe Experience Manager and Analytics, AirTable, Power BI, and similar platforms and tools.
  • Extensive experience in managing complex, long-range projects with multiple resources and stakeholders. Ability to navigate a fast-paced, complex, heavily matrixed global organization and earn exceptional levels of advocacy among collaborating teams and stakeholders.

Travel

Up to 25 percent of time.

Equal Opportunity Employer (EOE)-Females/Minorities/Protected Veterans/Individuals with Disabilities.

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