Strategic Marketing Director

1 miesiąc temu

Warszawa, Mazovia, Polska eTeacher Group Pełny etat
About eTeacher Group

eTeacher Group is a leading provider of educational services, dedicated to delivering innovative solutions that cater to the evolving needs of learners worldwide.

Job Summary

We are seeking an experienced Strategic Marketing Director to lead our comprehensive marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies that showcase our brand's value proposition and resonate with our target audience.

Key Responsibilities
  • Marketing Strategy Development: Create and implement end-to-end marketing plans that align with our business objectives, leveraging market research, customer insights, and competitor analysis.
  • Go-To-Market (GTM) Planning: Manage GTM planning and execution, ensuring a cohesive marketing vision from product positioning and messaging to launches, campaigns, and day-to-day marketing activities.
  • Campaign Management: Plan, implement, and oversee multi-channel marketing campaigns, including social media, email marketing, webinars, paid media, loyalty programs, influencer marketing, and community-building initiatives.
  • Brand Management: Define and manage our brand's identity, ensuring consistency in messaging, tone, and positioning across all touchpoints (digital and offline).
  • Community Building & Engagement: Develop and nurture an engaged community of students and prospective customers through effective content marketing, social media management, and online events (e.g., webinars).
Requirements
  • Experience: Minimum 3 years of experience as a Product Marketing Manager, Marketing Manager, or similar role in online marketing.
  • Expertise in Online Marketing: Strong background in online marketing strategies, including paid media (social and search), email marketing, and community management.
  • Analytical Mindset: Proficiency in market analysis, data interpretation, and utilizing insights to guide product positioning and optimize marketing strategies.
  • Go-To-Market Experience: Proven experience in developing and executing go-to-market (GTM) strategies for both product launches and ongoing marketing initiatives.
Preferred Qualifications
  • Experience in Ed-Tech Industry
  • Experience working with e-commerce websites and platforms
  • Experience with community-building and engagement strategies for educational or online learning platforms
About You

We're looking for a highly motivated and results-driven individual who can thrive in a fast-paced environment. The ideal candidate should possess excellent written and verbal communication skills, with a strong analytical mindset and ability to work autonomously.

What We Offer

As a Strategic Marketing Director at eTeacher Group, you'll enjoy a competitive salary of $85,000 per annum, plus additional benefits, including:

  • 100% Remote Work: Enjoy the flexibility to work from anywhere, anytime.
  • Opportunity to work with leading educational brands: Join a dynamic team that's shaping the future of education.
  • Collaborative Work Culture: Thrive in a supportive and innovative work environment.

Please submit your application, including your resume and a cover letter outlining your relevant experience and qualifications.

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