Digital Consumer Engagement Strategist

4 tygodni temu

Kraków, Lesser Poland Antal Sp. z o.o. Pełny etat
Consumer Engagement Platform Expert

Fully remote

Key Responsibilities

This role involves developing, deploying, and scaling consumer engagement strategies and campaigns, working closely with marketing teams, media agencies, and key media partners. The primary objectives are:

  • Enhanced Customer Loyalty: By designing and managing effective loyalty programs, the company can foster stronger relationships with customers, leading to increased loyalty, repeat purchases, and higher customer lifetime value.
  • Improved Customer Retention: Loyalty programs incentivize customers to continue engaging with the brand, reducing churn rates and increasing retention rates, which are crucial for sustaining long-term business growth.
  • Increased Customer Engagement: Loyalty programs provide opportunities to interact with customers on a regular basis, fostering deeper engagement and creating memorable experiences that enhance brand affinity and advocacy.
  • Data-Driven Insights: Through the implementation of loyalty programs, the company can gather valuable customer data and insights, including preferences, behavior patterns, and purchasing habits, which can inform future marketing strategies and product development initiatives.
  • Competitive Advantage: A well-executed loyalty program can differentiate the company from competitors, attracting new customers and retaining existing ones by offering unique rewards, personalized experiences, and exclusive benefits.
  • Revenue Growth: Effective loyalty programs drive incremental sales and revenue growth by encouraging customers to spend more, purchase more frequently, and participate in upsell and cross-sell opportunities.
Requirements

The ideal candidate should possess:

  • A digital and FMCG/Retail background with good knowledge of omni-channel marketing processes and technology.
  • Product ownership experience with a proven track record of delivering successful products.
  • Experience and knowledge of B2C communication practices for FMCG/Retail.
  • Experience of leveraging analytics data and transactional data for digital marketing.
  • Excellent organizational, presentation, and communication skills, managing and influencing internal and external stakeholders at all levels.
  • Adaptable - able to work with new business models and strategies within an innovative environment.
  • Ability to understand customer data and user journeys.
  • Knowledge of different marketing automation capabilities, such as SalesForce Email Studio, Adobe Experience Platform, Cheetah Experiences, Google DV360, Monday.com, Bynder, and Sprinklr, would be beneficial.
  • Ability to liaise with technical and non-technical teams to manage and communicate.
  • Proactive in finding solutions and capable of thinking laterally to define solutions to complex and unusual problems.
  • Collaborative and straightforward.
  • Fluent English.
  • Flexible and responsive approach, prepared to discover new solutions to new challenges as they arise and remain tenacious in achieving the required result.
  • Proactive attitude focused on business objectives.
  • Highly effective communicator and operator across multiple markets.
  • Manages complex projects with a broad set of partners and stakeholders.
  • A positive attitude towards good change.

We offer:

  • Comprehensive training to ensure success in your role.
  • Technical or managerial career path (everyone can develop their leadership skills).
  • Part of a truly awesome team in a well-located office in Kraków.
  • Opportunity for professional development in an international environment and for increasing your abilities and skills in various areas.
  • Life insurance.
  • Private medical care.
  • Flexible working hours.
  • Great atmosphere and comfortable working conditions.
  • Stable job and cooperation with friendly and high-qualified team.
  • Soft skills development.
  • Remote model of work.
  • Integration events.
  • International team and non-corporate work environment.

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