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Marketing Activation Manager

1 tydzień temu

Warszawa, Mazovia, Polska Royal Canin SAS Pełny etat
Job Description:

This role is responsible for defining and deploying a marketing plan for PSR ranges across CNE markets, ensuring alignment with strategic requirements and customer needs.

The successful candidate will have 5+ years of experience in FMCG/consumer products, with a strong background in Sales and Marketing. They will be able to develop and manage a portfolio strategy, creating clear communication and compelling activation plans.

The ideal candidate will possess business acumen, with a good understanding of the sales cycle and broader business implications. They will have excellent project management skills, with the ability to effectively develop and execute projects, ensuring key stakeholders are well informed, outcomes are effectively evaluated and key learnings are applied to future projects.

Key Responsibilities:

  • Defining quantitative and qualitative objectives of growth per range in collaboration with the sales team
  • Developing and deploying a marketing plan and activity calendar for the markets regarding strategy, guidelines & customer needs
  • Leading new product launches: developing launch plan, briefing internal and external stakeholders, including logistics, design, communication, merchandising, promotions, and external agency when required
  • Ensuring appropriate allocation of A&P regarding strategy and management
  • Evaluating the entire process of promotion across CNE, starting from planning, through logistic service, and market implementation to preparing an analysis of promo effectiveness
  • Coordinating availability of the promo products with the support of the logistics department
  • Contributing to the standards of promotion policy for the company through active participation in cross-pillar Promo Governance project
  • Playing a central role within the Portfolio Management Review (PMR), as the first step of S&OP Process
  • Maintaining consistency between the Pillars and ensuring consistency on the brand regarding marketing levers (portfolio, promotion, pricing & communication)
  • Post-analyzing every action implemented in the market to improve efficiency, including calculation of the ROI campaign