SEM Campaign Lead
6 dni temu
SolarWinds is seeking a highly motivated SEM Campaign Lead to join our team. The successful candidate will be responsible for planning, executing, and optimizing paid search campaigns to drive high-quality leads and achieve business growth.
Key ObjectivesThe SEM Campaign Lead will oversee and execute paid search campaigns, including keyword research, ad copy creation, bid management, and A/B testing. They will also develop campaigns targeting top, middle, and bottom-of-funnel audiences, focusing on pipeline growth and customer acquisition.
Key responsibilities include:
- Developing and executing campaigns that meet business objectives and deliver strong returns.
- Tracking and analyzing key performance indicators (KPIs) such as CTR, CVR, CPL, and ROAS to ensure campaigns deliver strong returns.
To be successful in this role, you'll need:
- 5+ years of SEM experience, preferably within a B2B SaaS environment, with a proven track record of managing complex campaigns.
- Expertise in Google Ads, Microsoft Advertising, SEMrush, and advanced analytics tools like Adobe Analytics and Google Analytics 4.
SolarWinds is a leading provider of IT management software and solutions. We're committed to helping our customers accelerate business transformation with simple, powerful, and secure solutions.
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