Key Brand Activation Leader
2 miesięcy temu
Job Summary:
As a Senior Director Brand Activation Zone East at Adidas, you will lead the brand activation strategy in Zone East, aligning with European strategy. You will drive consistent execution across consumer touchpoints, brand communications, omnichannel activations, and sports marketing. Your goal will be to drive brand advocacy, momentum, and sell-out by connecting fans with the content and experiences they are passionate about.
Key Responsibilities:
- Lead the Brand activation team, driving high performance, talent management, and engagement.
- Contribute to Central Europe Brand 1st line, Central Europe Extended Leadership team, and Zone East organization.
- Act as a role model, driving values and culture across Cluster Central.
- Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy.
- Drive consolidated approaches across categories and across Brand Communications, Omnichannel Activation, and Sport Marketing.
- Drive and lead category activation plans, ensuring execution excellence in alignment with stakeholders.
- Create, drive, and execute Zone East specific key brand initiatives based on Global & EU guidelines.
- Set clear operating frameworks and KPIs for local marketing functions.
- Drive a 'one adidas' consolidated approach in Zone East, integrating and coordinating local and global marketing teams.
- Monitor execution locally and in Market sub-units.
- Input into creation of European Brand Plan and Marketing Working Budget.
Key Relationships:
- Zone East management team.
- GoToMarket Cluster Central Europe Teams.
- Europe Business Units.
- Brand Activation peers Zone Central.
- Other Cluster/Zone Brand Directors.
- Europe VP Brand Activation.
- Retailers, Brand Partners, and agencies.
KPIs:
- Brand KPIs.
- Market share.
- Marketing Working Budget management.
- Optimization of Global vs. Market content and storytelling.
Requirements:
- Passionate about sports and culture.
- Senior level leader with a minimum of 8 years progressive leadership responsibilities.
- Horizontal leadership experience.
- Deep functional experience in Brand Management, Marketing, and/or Sales.
- Ability to work in a Matrix organisation, influencing cross-functionally and cross-culturally.
- Proven leadership and managerial skills.
- Very strong interpersonal skills.
- Proven methodological skills.
- Extensive knowledge of the Adidas business and significant industry experience.
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