Sales Excellence Specialist

1 tydzień temu

Warsaw, Polska BYD Europe Pełny etat

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About the Department: 

In the competitive landscape of Europe's automotive market, the Sales Training Department of BYD Europe is committed to excellence by crafting tailored, forward-thinking training initiatives. These initiatives seamlessly meld BYD's innovative spirit with Europe's diverse automotive culture. Our mission is to empower our NSCs, dealership partners, key accounts, and our dedicated internal teams with the vision of BYD Group and its brands, providing product and technology knowledge that aligns with our customer experience strategies. Through continuous collaboration, technological integration, and market adaptability, we strive to establish BYD Group with its excellent automotive brands in Europe, all while championing unparalleled customer experiences.

About the Role: 

As a Sales Excellence Specialist , you will play a critical role in ensuring that our customer-facing teams are fully skilled and equipped to deliver consistently outstanding and meaningful customer experiences.

Our main goal: Empowering European sales teams at all levels with a focus on customer service and sales objectives. Embedded within the GTM (Go to Market) project team, deeply involved in all aspects of frontline sales, and promoting sales activities, sales empowerment, and other projects.

You will localize, optimize and deliver sales training materials and content that will ensure that our digital, retail and dealer-based sales teams have the necessary knowledge, skills, attitudes and behaviors they will need to deliver excellence at every stage of our customer journey for passenger cars: from initial lead enquiry through to vehicle delivery and customer loyalty retention.

You will be expected to develop and execute high-quality and impactful sales training for each of our New Energy Vehicle (NEV) model available in Europe. The training will be delivered in-person or virtually online, as a result, this position requires a comprehensive understanding of how to effectively develop teams and individuals to deliver an exceptional customer experience.

These particular requires close coordination with the sales, network development, and relevant teams in the NSC.

You will be a member of the European Sales Training Department and report directly to the European Sales Excellence Manager.

Responsibilities: 

  • Adapt the EU Sales Excellence Master Plan (SEMP) and Certification Program to meet the specific needs of the target market.
  • Deliver impactful, effective, and efficient sales and product training sessions and content, balancing digital, virtual, and physical learning methods.
  • Manage the database of market dealer staff in Learning Platforms and Tools in close collaboration with the Training Coordination Team.
  • Contribute to the development of the SEMP, including BYD Group introduction, brand insights, product knowledge, onboarding, sales and delivery skills, customer experience, and training validation/certification.
  • Work with internal and external stakeholders and subject matter experts to determine training needs and quickly identify, build, and implement training solutions based on SEMP.
  • Track and record all training interventions conducted in the market and provide monthly training reports in time as required for centralized Europe-wide reporting.
  • Search for, control, and advise on possible external agencies for collaboration in development, execution, or consultancy.
  • Provide ad-hoc performance coaching for teams and individual team members as necessary. Track and record all training interventions conducted in market and provide monthly training reports in time as required to feed in to centralized Europe-wide reporting.
  • Searching, control and advising of possible external agencies which may collaborate in the development / execution / consultancy.
  • Provide ad-hoc performance coaching for team (members) or other Polish speaking training programs where necessary.


Key Objectives

  • Implementation and adaptation of Sales Excellence Master Plan (SEMP)
  • Validation and certification of local trainers
  • Training Completion tracking
  • Sales Staff certification management
  • Customer Satisfaction Rates/NPS

Main requirements: 

  • Bachelor’s degree in automotive, marketing or equivalent experience.
  • 4 years' experience in a customer-focused training/coaching team or organization.
  • Customer-centric mindset connected with our mission and a more sustainable future.
  • Excellent Polish and English language skills (knowledge of other European languages and/or Chinese would be a plus).
  • Excellent coaching, training, communication, and interpersonal skills, with a proven track record of positive influence in teams.
  • In-depth knowledge and passion about the history, brands, products, and technologies of the European automotive industry.
  • Familiarity with digital tools such as the Microsoft Office suite, Adobe creative tools, and the ability to create/optimize digital/F2F content to support SEMP.
  • Ability to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.
  • Ability to travel up to 50% of the time, mainly in the retail network and with regular visits to BYD European HQ.

We offer:

  • Job in a fast developing company which embodies sustainable and forward-thinking technology;
  • Performance and experience based competitive remuneration
  • Team building events and employee learning opportunities.


About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

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