Customer Acquisition and Engagement Strategist
4 dni temu
We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team. The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives.
- Main Responsibilities:
- Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.
- Prepare and execute segmented communication plans to effectively reach diverse customer groups.
- Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
- Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).
- Ability to work independently and as part of a global team.
- Strong analytical skills and a data-driven mindset.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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