Customer Acquisition and Engagement Strategist

4 dni temu


Warszawa, Mazovia, Polska TN Poland Pełny etat
Job Overview

We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team. The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives.

  • Main Responsibilities:
  • Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.
  • Prepare and execute segmented communication plans to effectively reach diverse customer groups.
  • Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
  • Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).
  • Ability to work independently and as part of a global team.
  • Strong analytical skills and a data-driven mindset.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.


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