Channel Marketing Manager

4 tygodni temu

Warszawa, Mazovia, Polska PURATOS Pełny etat

Channel / Customer Marketing Manager

About the Role

We are seeking a skilled Channel / Customer Marketing Manager to join our team in Poland. As a key member of our marketing team, you will be responsible for developing and implementing personalized marketing and communication plans for each customer and channel, optimizing touchpoints to improve KPIs, and organizing customer events.

Key Responsibilities

  • Build awareness between customers and in business development team on strategic business and market, client insights, trends in food and translates these into solutions for the business
  • Develop and implement Marketing and communication plans per channel & customer, in line with Puratos Marketing strategy, customer needs and channel strategies.
  • Understand the customer journey to optimize touchpoints and improve KPIs: market share, top of mind, awareness, engagement and penetration.
  • Organize customer events: seminars, Innovation Days, 1-1 presentations to inspire and build relations with customers
  • Gather and leverage customer data in CRM
  • Recognize changing clients behavior and preferences, train and build awareness on client's insight to customers and adapt action plans accordingly
  • Utilizing new technologies for personalized marketing, addressing data privacy concerns, competing with disruptors, and staying up-to-date with AI and machine learning technologies.
  • Building collaboration together with business partners, representing the company on industry meetings, fairs, and food events and use networking to create new business opportunities
  • Finds and implements creative and innovative solutions for business challenges in collaboration with sales
  • Promotes our company culture within the wider organization. Facilitates the understanding of the organizational structure and proactively connects key stakeholders.
  • Willing to travel 30% of their time

Requirements

  • Communicating effectively
  • Team spirit and active collaboration
  • Adaptable to different cultures
  • Integrity and ethical sense
  • Min 7 years of experience in marketing, ideally in Food Sector (B2B)
  • Experience in direct sales/ customer service would be and asset
  • Bachelor or master degree in Marketing, Management, Business Relations (or similar)
  • Good communication skills and ability to influence others.
  • Practical knowledge in discovering and defining customer insights
  • Advanced analytical skills and ability to conclude
  • Advanced knowledge in PowerPoint and Excel (incl. Pivot table).
  • Great presentation skills
  • Problem solver with focus on delivering results
  • Digital savvy
  • Fluent in business English

About Puratos

We are a warm family company with a historical growth track record and a clear long-term vision for the future. We promote a caring, trustful and respecting work environment by putting people first.

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