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Mobile Marketing Strategist

1 tydzień temu


Kraków, Lesser Poland ART2HIRE Pełny etat

About the Role:

We are seeking a seasoned Mobile Marketing Strategist to join our team at ART2HIRE. In this role, you will be responsible for developing and executing effective marketing strategies to grow our mobile user base, improve customer engagement, and build our brand.

Responsibilities include but are not limited to:

  • App Store Optimization (ASO): Optimize our organic app store assets, including descriptions, keywords, design assets, etc.
  • Paid Mobile Marketing Strategy: Develop and execute mobile marketing campaigns across app stores (iOS & Android) to drive user acquisition
  • Growth Marketing: Work with the product team to optimize in-app experiences, push notifications, onboarding flows, and other touchpoints to improve user engagement
  • Product Marketing: Build product positioning and messaging that drives familiarity, consideration, and action from our customers and prospects
  • Analyze and Optimize Campaigns: Analyze performance (LTV, incrementality) and cost of campaigns. Optimize campaigns based on performance. Conduct A/B tests in-app and on the web.
  • Innovation and New Marketing Channels: Identify and leverage new growth opportunities, such as affiliate programs, influencer marketing, or referral programs
  • Cross-Functional Collaboration: Work closely with product, design, and engineering to execute marketing campaigns