Marketing Programs Manager

7 dni temu


Kraków, Lesser Poland TN Poland Pełny etat
About TN Poland
TN Poland is a global leader in providing innovative transport solutions for the commercial vehicle industry. With over 110 countries covered and more than 3,500 employees worldwide, our sales and service coverage is unparalleled, with 14 production facilities across Brazil, China, Germany, India, and Italy, serving over 20,000 customers.
Our Mission
We are committed to developing, producing, marketing, and distributing high-quality components used in hydraulic loading and unloading systems on trucks and trailers. Our goal is to provide exceptional customer value creation through digital marketing programs that support business growth.
Key Responsibilities
  1. Design, create, and deliver digital marketing programs to support business growth through customer value creation;
  2. Work closely with global and regional/country marketing teams, supporting teams, and vendors to launch campaigns on time and within budget;
  3. Develop and execute digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables aligned with business goals;
  4. Manage and optimize product data across various channels (e.g., PIM);
  5. Present new ideas to improve the customer online marketing experience;
  6. Lead ongoing management of digital touch points, including the TN Poland website, social networking landing pages, and mobile;
  7. Manage agency relationships, day-to-day production, campaign budgets, and schedules;
  8. Coordinate the creation of digital content (e.g., website, blogs, videos, press releases, and podcasts);
  9. Owens site analytics, metrics, and campaign reporting;
  10. Develop and coordinate multimedia packages;
  11. Design, build, and maintain social media presence;
  12. Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs);
  13. Identify trends and insights;
  14. Optimize spending and performance based on insights;
  15. Manage end-to-end digital projects;
  16. Establish web presence to boost brand awareness;
  17. Collaborate with IT and other teams to integrate the PIM system with other enterprise systems (e.g., ERP, CRM, and e-commerce platforms) for seamless data flow;
  18. Liaise with Marketing, Sales, and Product Development teams to ensure brand consistency;
  19. Stay up-to-date with digital media developments;
  20. Manage activities in accordance with project requirements.

Requirements

  • Educational Level: Experienced Bachelor Level/Starting Master Level
  • Professional Experience: 3-5 years of relevant experience


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