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Marketing Partnerships Manager

2 tygodni temu

Warszawa, Mazovia, Polska ZF Group Pełny etat
Job Description

We're seeking a skilled Partner & Event Marketing Manager to join our team at ZF Group. As part of our team, you'll play a key role in shaping how we engage audiences through impactful events and partnerships.

Your Key Responsibilities
  1. Event Strategy Development: Develop and execute event marketing strategies to maximize ROI through targeted audience engagement.
  2. Regional Team Collaboration: Collaborate with regional sales and field marketing teams to identify, plan, and execute high-value events and joint initiatives.
  3. Exhibition Design: Design engaging exhibitions to showcase our digital solutions to diverse automotive aftermarket audiences.
  4. Event Logistics Management: Oversee event logistics from start to finish, including contract negotiations, booth design, production of sales materials, and on-site logistics.
  5. Lead Generation Campaigns: Drive lead generation through targeted campaigns and work with Demand Generation and Sales Ops teams to create CRM campaigns.
  6. Budget Optimization: Optimize the event marketing budget by tracking spending, analyzing results, and making data-driven decisions.
  7. Progress Reporting: Communicate progress to stakeholders, report on KPIs, and flag potential issues to ensure seamless execution.
  8. Co-Marketing Initiatives: Create co-marketing initiatives to engage partner audiences and support Partnership Sales in developing campaigns.
  9. Event Promotion: Promote events and co-marketing activities through internal and external channels.
Your Profile
  • University degree in event management, tourism, marketing, or similar degrees.
  • Minimum 5 years experience in organizing events, ideally customer events, company representations, and activation areas during industry fairs and press events.
  • Proven experience in designing and executing events optimized for capturing high-quality leads.
  • Experience in developing event strategies that align with lead generation and ROI objectives.
  • Expertise in managing complex projects, timelines, and multiple stakeholders.
  • Exceptional written and verbal communication skills.
  • Proficiency in analyzing performance metrics and making data-based decisions.
  • Ability to craft innovative experiences and events that attract and engage target audiences.
  • Familiarity with CRM tools and demand generation platforms.
  • Good understanding of event technology platforms and virtual/hybrid event tools.
  • Knowledge of lead generation metrics and best practices for B2B events.
  • Knowledge of the automotive aftermarket ecosystem is a strong plus.
  • Fluency in English; additional European languages are a bonus.
  • Willingness to travel within Europe to attend, organize, and manage events.
  • High level of autonomy, with the ability to work independently while fostering team collaboration.