Oncology Brand Development Manager
2 dni temu
- Brand Strategy Development
- Develop and execute a comprehensive brand strategy that drives business growth and meets the needs of the local market.
- Work closely with cross-functional teams to develop and execute a country-specific brand strategy that aligns with global objectives.
- Market Analysis
- Conduct market analysis to identify opportunities to grow the oncology business in your assigned market.
- Provide local insights and brand feedback to managers.
- Agency Management
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
- Performance Measurement
- Forecast brand performance and track progress towards target.
- Measure the effectiveness of brand strategies and make data-driven decisions.
- Training and Education
- Train field force on product positioning and prioritization.
- Partner with medical teams to educate key opinion leaders on emerging medical research and differentiated product attributes.
- 5-10 years of marketing experience.
- Bachelor's Degree; master degree or MBA desired.
- Marketing, Customer and Competitor Insight.
- Marketing Execution.
- Strategic and Operational Business/Marketing Planning.
- Data analysis, interpretation and communications.
- Performance and Program Metrics.
- Exceptional interpersonal skills.
- Exceptional collaboration/negotiation.
- Exceptional prioritization.
- Vendor management.
- Proficiency in Polish as well as English.
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