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Oncology Brand Development Manager

1 tydzień temu

Warszawa, Mazovia, Polska Pfizer Pełny etat
Responsibilities
  • Brand Strategy Development
    • Develop and execute a comprehensive brand strategy that drives business growth and meets the needs of the local market.
    • Work closely with cross-functional teams to develop and execute a country-specific brand strategy that aligns with global objectives.
  • Market Analysis
    • Conduct market analysis to identify opportunities to grow the oncology business in your assigned market.
    • Provide local insights and brand feedback to managers.
  • Agency Management
    • Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
  • Performance Measurement
    • Forecast brand performance and track progress towards target.
    • Measure the effectiveness of brand strategies and make data-driven decisions.
  • Training and Education
    • Train field force on product positioning and prioritization.
    • Partner with medical teams to educate key opinion leaders on emerging medical research and differentiated product attributes.
Qualifications
  • 5-10 years of marketing experience.
  • Bachelor's Degree; master degree or MBA desired.
  • Marketing, Customer and Competitor Insight.
  • Marketing Execution.
  • Strategic and Operational Business/Marketing Planning.
  • Data analysis, interpretation and communications.
  • Performance and Program Metrics.
  • Exceptional interpersonal skills.
  • Exceptional collaboration/negotiation.
  • Exceptional prioritization.
  • Vendor management.
  • Proficiency in Polish as well as English.