Regional Marketing Coordinator

4 dni temu

Kraków, Lesser Poland TE Connectivity Corporation Pełny etat

This strategic role offers the opportunity to shape TE Connectivity's brand presence and market engagement across the EMEA region.

About the Position

As the Integrated Marketing & Events Specialist for TE Connectivity's Energy Business Unit, you will oversee the end-to-end planning, execution, and performance assessment of live and virtual events, including tradeshows, exhibitions, customer events, open houses, seminars, and webinars.

You will collaborate closely with key distributors in EMEA to implement multichannel through-partner and to-partner marketing initiatives, enhancing brand visibility and fostering stronger distributor relationships.

Key Responsibilities:

  • Plan and execute 5-10 events per year across EMEA, leveraging your expertise in event marketing and project management.
  • Develop and implement pre, during, and post-event communication strategies to amplify event reach and optimize lead follow-up.
  • Collaborate with external agencies to create captivating booth designs, product displays, and experiences that reflect our brand values and business objectives.
  • Oversee vendor services for booth materials, promotional items, and sales enablement resources, ensuring consistency and efficiency across EMEA.
  • Partner with distributors to design and execute co-op marketing initiatives, encompassing digital campaigns, events, and incentive programs, while monitoring performance.
  • Ensure accurate and timely delivery of product data to distributors, including management of BMEcat format for product catalog integration.
  • Manage user funds in MARCOS: TE's co-op marketing system.
  • Support facility branding, signage, showroom spaces, and training center initiatives.
Requirements

To excel in this role, you should possess a Bachelor's (or Master's) degree in business, marketing, communications, or a related field, along with at least 3 years of experience in international B2B marketing.

Proven skills in project management, event marketing, and channel marketing are crucial, as well as the ability to develop and manage impactful multichannel marketing campaigns.

Experience working with external agencies, managing vendor relationships, and budgeting is required.

A strong willingness to travel up to 15% within Europe and the Middle East is necessary.

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