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Category Development Executive

1 tydzień temu

Warszawa, Mazovia, Polska Freudenberg Group Pełny etat

We are seeking an experienced Category Development Executive to join our team at the Freudenberg Group. As a Category Development Executive, you will be responsible for analyzing customer data and developing go-to-market trade marketing elements.

Key Responsibilities:

  • Develop and implement shopper marketing programs on various platforms, including e-commerce, email, apps, loyalty programs, and in-store channels.

  • Provide thought leadership on optimized merchandising solutions to maximize shoppability and logical adjacencies.

  • Analyze customer trade spend, promotional effectiveness, and ROI to optimize shopper marketing/trade budget.

  • Develop customer selling stories and coordinate line reviews to drive top-line sales, awareness, and trial of products.

  • Collaborate with cross-functional teams to develop and execute category development initiatives.

Additional Responsibilities:

  • Co-lead Category- and Shelf Management projects for customer-specific initiatives.

  • Generate and evaluate SAP Sales & Product Reports, providing monthly analysis on retail accounts.

  • Analyze market, product, and sales data to identify areas for improvement.