Brand Strategy Director
7 dni temu
Bacardi is a leading global spirits company with a rich history and heritage. We are committed to delivering exceptional customer experiences and driving business growth through innovative marketing strategies.
About the RoleThis exciting opportunity has arisen for a Brand Strategy Director to join our team in Warsaw, Poland. As a key member of our marketing function, you will be responsible for developing and implementing effective brand strategies that drive business results.
Key Responsibilities- Consumer Understanding: Build deep insights into target consumer groups to inform strategic planning and optimize brand asset deployment.
- Brands Strategy and Activity Planning: Collaborate with European teams to develop portfolio and geographic participation strategy, and A&P budget allocation.
- Integrated Brand Communication: Work closely with global and regional teams to co-create assets and deliver projects that integrate seamlessly across markets.
- Business Performance Management: Drive delivery of brand performance targets in assigned markets, including revenue, EFO, profitability, share, and equity.
- Leadership Agility: Demonstrate high levels of self-awareness, people agility, results agility, mental agility, and change agility.
- Strategic Thinking: Develop and implement effective brand strategies that drive business results.
- Collaboration: Work closely with cross-functional teams to achieve shared goals.
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