Commercial Marketing Lead
5 dni temu
We are seeking an experienced professional to fill the position of Commercial Marketing Lead at 3900 Bacardi-Martini Polska Sp. z.o.o.
ResponsibilitiesThe successful candidate will be responsible for accountable for delivery of brands performance targets in assigned markets, driving value creation for the company, and establishing a healthy business by expanding the portfolio from being dependent on core products to a broader premiumized range.
Main Responsibilities- Accountable for delivery of brands performance targets in assigned markets (revenue, EFO, profitability, share, equity).
- Share accountability for markets brands P&L with European brand director Bacardi and country managers.
- Cascade brands performance targets into countries within the region and manage them closely to ensure delivery, identifying risks and opportunities and taking corrective action where necessary.
- Actively monitor brand KPIs and provide guidance on corrective action, ensuring clear M&E for 80% of total investment, identifying and proving growth drivers to scale in service of the roadmap.
- Orchestrates effective matrix working within and between global, Europe, country/cluster teams.
- Ensures close collaboration with regional customer marketing across everyone in the regional brands team.
- Aligns the region and country team behind performance targets and creates a passion for winning in the organization.
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