Digital Acquisition Strategist

4 dni temu


Warszawa, Mazovia, Polska Procter & Gamble Pełny etat
About Procter & Gamble

As one of the world's largest advertisers, Procter & Gamble owns globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders. We are working on an exciting project to grow our Media Team in Poland.

Digital Buying Specialist Role

This role offers a unique opportunity to join our team and work on some of the biggest media budgets in Poland, building a legacy for our brands and organization. Our ambition is to bring media even closer to our consumers to maximize return and allow us to innovate in real time.

The Digital Buying Specialist will be responsible for handling all main biddable media campaigns for Social, Video, YouTube Display, and e-Commerce activities, ensuring end-to-end campaign management from platform set-up to KPI tracking, including optimization.

Main Responsibilities:
  • Lead digital media execution across various programmatic and social advertising platforms.
  • Analyze large data sets across various platforms to deliver actionable insights to media partners and business managers.
  • Evaluate and optimize campaigns on an ongoing basis.
  • Measure the campaigns' performance and provide recommendations to improve results.
  • Stay up-to-date with the latest digital industry trends and suggest innovative ideas for campaign strategies.
Requirements and Qualifications

To be successful in this role, you should have experience with digital campaigns' setup, optimization, and reporting, preferably in Meta, TikTok, YouTube, Google Search, or Programmatic Display (DV360/Trade Desk/Ad Form).

You should also possess knowledge of software, equipment, and tools such as Microsoft Office Package, digital media planning platforms management (such as Google Ads, Meta Business Manager or TikTok Ads), serving and tracking technologies (such as Flash Talking or Moat) and market digital platforms (such as GfK).

Prior experience working with Consumer-Packaged Goods' companies is not required but would be an asset.

Strong analytical skills and the ability to analyze data, identify data-driven insights, and translate them into actionable recommendations are essential.

Excellent communication skills in English are necessary, and German skills are a plus.

A minimum BA degree is required, and experience with Ad-serving & Audit Tools' management (Flash talking, MOAT, Nielsen DAR) will be an asset.



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