Customer Engagement Strategist
8 godzin temu
Job Description
">This is an exciting opportunity to join Warner Bros. Discovery as a Business Lead, responsible for developing and executing a strategic vision for leveraging customer data to enhance user engagement, advertising monetization, and user valuation. The ideal candidate will have a deep understanding of the intricacies of advertising sales, user segmentation, content personalization, marketing campaigns, and data analytics in the Digital Media environment.
">Responsibilities
">- ">
- Strategic Planning and Vision: Develop a strategic vision for leveraging customer data to drive business outcomes, aligning customer data project goals with overall business objectives">
- Business Context Mastery and Alignment Across Departments: Collaborate with ad sales, editorial offices, marketing, analytics, and other teams to ensure data initiatives align with their goals and objectives">
- Data Governance: Create and execute data governance policies and procedures to ensure compliance with data privacy regulations">
- Data Strategy and Execution: Manage activities related to the customer data project, including coordinating with cross-functional teams to define data requirements and explore innovative ways to monetize customer data">
Requirements
">The successful candidate will possess:
">- ">
- A bachelor's or master's degree in a technical or business field (cross-domain acumen required)">
- Data literacy, proficiency in understanding and interpreting data, and strong analytical thinking skills">
- Experience in managing complex projects, with a minimum of 7 years of relevant experience in project management and at least 5 years of experience in data-driven roles">
- Proficiency in digital media and/or television environment, with experience working with customer data platforms, data management platforms, or similar tools">
- Strong verbal and written communication skills, with the ability to connect data insights to business outcomes and lead cross-functional teams">
What We Offer
">We provide a comprehensive benefits package, including private medical care and life insurance, free access to player.pl and HBO Max, and internal initiatives in the media area. Our company culture celebrates individuality and promotes inclusivity in the workplace.
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